70 Percent Believe Traditional Media Out of Touch

Posted on | March 2, 2008 | View Comments

A new research poll found that 70 percent of people believe traditional media is out of touch and nearly 50 percent of people now rely on the Internet to get their news.

The story doesn’t clarify exactly what going to the Web for information means, though, which makes it impossible to parse any meaning from the study (which could be the reason for the 70 percent figure). I can only assume that they are going to traditional sites since this there is an indirect quote that says:

Howard Finberg, of the Poynter Institute in St. Petersburg, Florida, said the public often doesn’t understand that the sources they are accessing online such as Google News and Yahoo News pull stories from newspapers, television, wire services and other media sources.

Even if Finberg is right, and people don’t realize where the news is coming from (which I may doubt), the point is that people like receiving their news in “non-traditional ways” such as anytime, anywhere and anyplace.

Comments